Selling your luxury home will require extra listing, marketing, and staging nuances. Luxury home buyers are looking for something special and have high expectations. Take the time to curate your home in a way that showcases its special qualities. You want to make sure every detail is perfect when you’re preparing for a big sale, which is why it’s so important to understand how to list a luxury home for sale.
5 Steps for Listing a Luxury Home for Sale
- Spectacular Showing – Make sure your home shows stunningly. It must be spotless and well taken care of, without issues or necessary repairs. The paint should be fresh and looking good. A neutral appearance is best. Furnishing should be stylish and in good shape. Staging bathrooms, kitchens, and dining rooms fully gives a polished look to your luxury home.
- Excellent Marketing – Incorporating beautiful sales materials like comprehensive large brochures with excellent photographs, website listings with professionally staged and captured photographs, and well-done drone images and video will capture people’s attention. Stellar marketing materials align with the expectation that the home is of excellent quality.
- Accentuate the Details – Discuss and highlight the fine detail work of the home, from pretty views to big windows to intricate woodwork. Mention all the fantastic finishings throughout the home. Buyers in this price range are looking for luxury and details in a home you can’t find anywhere else. What custom details can you mention and emphasize?
- List It Right – Make sure the house is priced right. Your home will be competing with other luxury homes in this price range, and possibly with prices that are lower, too. Start at the right price and you could sell more quickly. Also, consider when you will list your home. Your experienced real estate agent will evaluate the right times for your area to initiate the sale of your luxury home.
- Persevere – It can take longer to find the right buyer for a luxury, million dollar home. Review the time-on-market details with your real estate agent. They will be able to tell you how the market is for your price range, the clientele that is interested, and what the best strategy is to list and sell your home. You might not get as many buyers through your home as lower-priced homes, but that’s appropriate and expected.
Are People Buying Luxury Homes?
People are absolutely buying luxury homes! These properties are special and tailor-made for exceptional living. Have patience as necessary but remember the right buyer will recognize and appreciate your luxury home’s exceptional value.
Working with an Experienced Memphis Area Real Estate Agent
When it’s time to sell your existing home or buy a great new place, turn to a highly regarded and well-informed local real estate agent. You want someone who you can trust to give you the best advice and know-how for your new home purchase or sale. Check out my other great real estate articles to help you through your home selling and buying experience here in Memphis. Staging homes for sale is also part of my expertise. Please ask me about it when you reach out.
Take a minute to learn more about me. With over 20 years of top-notch service for my clients, I can guide you with your house sale, new home purchase, or buying a great parcel of land. As a top, licensed real estate agent in the Memphis area, showing you the best properties for you and your family is my goal!
Contact me at (901) 828-8919 or drop me a quick note at angie@angiekelley.com, and we can speak in person about your plans and options.
